Emend
Job Depth
Logo Design
Creative strategy
Audience research
Branding
Market
Beauty & Wellness
Art direction
Copywriting
Web presence
Physical Collateral
Reviving Hiruidin Therapy for modern day purpose
The Case
In recent years, there has been a rise in individuals interested in leading a more holistic lifestyle. This lifestyle often manifests itself through skincare, diet, and routine. The most attractive factor of this lifestyle can lie in its promise of curing health problems with a lack of side effects, compared to their pharmaceutical counterparts. However, there is a lot of hesitation against the field’s more niche methodology from a lot of people, especially in western societies.
Insights
1) Since ancient Egypt, Skin leeching has a very long history as both a medical and beauty treatment within humanity.
2) The enzymes from leeches contain proteins and properties that can help increase blood flow on the host.
3) The practice is now seen by the USFDA as a legitimate medical procedure that can be conducted on a professional level.
The Solution
Create a spa that centers around the usage of leeches and enzymes from a beneficial and pleasant position.
Leech Like an Egyptian
For some people, they associated the procedure of leeching with ancient societies, specifically with egyptians. However, most of those same people also associate the Egyptian era with luxury and royalty. For this creative strategy, the main focus of the spa is to give customers the most luxurious Egyptian treatment that will have them thinking they themselves are royalty.
