POP’D

Job Depth

Brand collateral

Web presence

Illustration

Graphic design

Market

Hair & Cosmetics

Audience Research

Art direction

Putting the Play in Cosplay for Newbies

The Case

Cosplay is one of the world’s fastest growing hobbies today. Since its inception in the 1950’s, thousands of individuals have found enjoyment in dressing up as their favorite fictional characters from movies, video games, and so much more. Some people have even made a career out of it. However, the hobby still has its difficulties and pain points, mostly in relation to cosmetic preparation.

Insights

1) Cosplay makeup and wig applications can take up to hours depending on the character.

2) The cost for cosplay cosmetic supplies such as hairspray, facepaint, prosthetics, etc can quickly add up to hundreds of dollars.

3) Many newbie cosplayers don’t know where to start within the hobby and tend to overspend on supplies, causing extreme frustration.

The Solution

Create a pop up hair-and-makeup studio for cosplayers!