Far Eats

Job Depth

Packaging Design

Illustration

Product prototyping

Brand Architecture

Advertising

Market

Food & Drink

Web presence

Helping kids digest the world, one lunch at a time!

The Case

In our ever growing fast paced world, connection between cultures has gained importance within our world, especially amongst children. Cross cultural exposure has been proven to help kids become more empathetic and socially aware as they grow. However, barriers such as travel costs and growing debates about critical race theory have made this essential teaching more difficult by the day.

Insights

1) Children learn things faster through interactive and sensory invoking elements compared to traditional ways of learning.

2) Many parents have the desire to make their children more socially aware and inclusive but can't figure out the right way to do it.

3) Food is a great way for many people of different cultures to express individuality and connect with each other.

The Solution

Create a line of international lunches for kids that offer an interactive and educational experience.

Cross Cultural Kiddos

During the design process, a notable challenge emerged: children aged 7-10 often displayed discerning eating habits. To address this, I devised a creative solution. By assigning a whimsical child ambassador to each lunch variation, the strategy was able to foster a relatable connection between the meals and the young diners. This approach not only enhanced the visual appeal of the lunches but also facilitated engagement for both parents and their children, making the concept of international cuisine more enticing and enjoyable.

Lunch and Learn

While a basic tray suffices for serving children's meals, I aspired to enhance the dining experience for my young audience by reimagining this conventional utensil. Through a series of sketches and prototypes, I explored various design possibilities until arriving at the innovative slide-out tab concept for the official Far Eats lunch tray. Featuring protruding round tabs accompanied by brief, informative descriptions of each dish, this design exudes a playful and child-centric appeal. By integrating interactive elements and engaging visual cues, the Far Eats lunch tray promises to transform mealtime into a delightful and memorable adventure for children!

Ad Campaign

The Far Eats advertising campaign strategically leveraged the innovative proposition of facilitating children's cultural education during mealtime. To position Far Eats as the ideal conduit for achieving this objective, the campaign seamlessly integrated imagery of renowned global landmarks with depictions of familiar cutlery. This meticulously crafted strategy cultivates an intriguing yet approachable ambiance, effectively capturing the attention of both parents and children.