The Syracuse Orchestra
Job Depth
Market
Non-Profit Organization (Performing Arts)
Audience Research
Market Research
Copywriting
Graphic Design
Digital Advertising
SEO
Revamping The Presence of Syracuse’s Premier Orchestra Through Social Media
The Case
The Syracuse Orchestra (previously known as Symphoria) is a 501(c)(3) nonprofit formed in late 2012 as a musician-led cooperative orchestra, one of only two in the United States. The orchestra presents more than 50 concerts and reaches 100,000 people annually in venues ranging from libraries and health care facilities to public parks, churches, museums, and our home venue, the Crouse-Hinds Theater at the Civic Center.
Insights
1) Orchestras and classical music have had a long history of being associated with exclusionary practices that deter those with intersectional identities from attending.
2) The Syracuse Orchestra launched as a rebrand of Symphoria to better represent the community they operate in.
3) TSO is struggling to attract younger and more diverse demographics to events and performances.
The Solution
Design a series of informative yet intriguing social media graphics that makes the orchestra feel more inclusive and accommodating for Syracusans.
